It is related to the fact that, as it has already been analyzed above, the rivalry is very high and, as a result, we are recommended to invent something that hasn’t been available yet. However, an innovation with no doubt is not such (link) element that would provide ourselves success. It is proved by the fact that even though we would create something new, what if nobody would get to know about it? This implies that marketing is an area of an increasing role currently. This explains why rising number of corporations invest their money there and tend to look for new methods that aim would be to promote different commodities as well as make increasing number of people be aware of their existence.
Another meaningful fact in terms of marketing is that, as in the whole business, this topic is improving quite systematically, which implies that in order to be successful there it is necessary to learn frequently. As a result, we shouldn’t consider that reading some books or even having some years of practical experience would provide ourselves success in this topic. Everything develops so quickly that this kind knowledge after some years becomes worth almost nothing. If we don’t update what we know about miscellaneous fields, then it is for us not possible to stay competitive for a longer period of time.