By buying the license franchise we declare to conduct company at their own risk, however still under the brand of the franchisor. Global-known mark is intended to ensure more customers and substantially reduce the risk of bankruptcy. Declare to co-op on a franchise basis, (Sales Force Automation software) both parties confirm the agreement imposes mutual obligations. The primary responsibility of the franchisor is licensing the name and the resource of knowledge about developing the store on a constant base throughout the duration of the agreement and the main responsibility of the franchisee is to follow a common network-wide rules for conducting business and covering franchise fees.
Another thing is to have good logistic and in that case attractive way is to invest in direct store delivery. Franchise is not just about selling the confirmation to use the network logo or trademark, it’s about the whole networkof doing business. The sentence “system” is the clue to understanding the rules of business based on the franchise- http://mobiletouch-fmcg.com/platform/solutions/direct-store-delivery.html. Receiver permission might in fact possess from the giver licensing networkand regular care – training for himself and crew on marketing campaigns to support the sale or know-how for the ingenuity for example acquaintance about the particulars of billing and accounting.
To sum up: the franchisee uses in its business experience, knowledge and methods upgrading by the donor licence.